Async Video Strategy Presentation

What it tests

Ability to synthesize a marketing recommendation, communicate it clearly on camera, and operate in an async-first environment

Format

1. 1Candidate receives a one-page brief: company overview, a current content challenge (e.g., 'our blog traffic is flat despite publishing 3x/week'), and relevant metrics
2. 2They record a 5-7 minute Loom (or equivalent) presenting their diagnosis and recommended fix
3. 3Presentation must include: root cause analysis, one concrete change to implement this week, and how they would measure success in 30 days
4. 4No slides required — camera and screen share only, judged on clarity of thinking and communication under self-direction

What to look for

• Is the diagnosis specific (wrong distribution channel, wrong content type) or generic ('we need better content')?
• Does the recommended change have a clear owner, timeline, and success metric?
• Is delivery confident and concise — do they ramble, over-qualify, or get to the point?
• Does the format itself show async fluency — do they structure the video so it can be watched at 1.5x?

Adaptation guide

Use a real challenge your team is currently facing. The best candidates will ask clarifying questions before recording — that's a green flag.

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