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CrossbeamCrossbeam

Tech Partner Integration Pitch

Sales & GTM

What it tests

Ability to identify a high-fit integration opportunity, define joint value, and present a full partnership GTM plan end-to-end

Format

  1. 1Candidate receives a brief: pick one high-priority tech partner for the company and build a partnership plan around it
  2. 2They have 3–5 days to prepare a 20–30 minute presentation covering: why this partner, what the integration does, joint value proposition, stakeholder alignment plan, and GTM launch strategy
  3. 3Presentation to a cross-functional panel (partnerships, sales, product) followed by 30 minutes of Q&A
  4. 4Panelists probe off-slide: 'Why not Partner X instead?', 'How do you get engineering buy-in?', 'What does success look like at 90 days?'

What to look for

  • Did they pick the right use case — a real integration gap — or just a logo they recognize?
  • Can they articulate the joint value proposition clearly without reading from slides?
  • Do they think cross-functionally (sales, product, legal) or treat partnerships as a two-person deal?
  • Is the GTM plan specific and sequenced, or a vague 'launch and evangelize' roadmap?

Adaptation guide

Replace the brief with your actual partner landscape. Give candidates 2–3 potential partners to choose from rather than an open field — this tests prioritization as much as strategy.

Full description

Format:

  1. Candidate receives a brief: pick one high-priority tech partner for the company and build a partnership plan around it
  2. They have 3–5 days to prepare a 20–30 minute presentation covering: why this partner, what the integration does, joint value proposition, stakeholder alignment plan, and GTM launch strategy
  3. Presentation to a cross-functional panel (partnerships, sales, product) followed by 30 minutes of Q&A
  4. Panelists probe off-slide: "Why not Partner X instead?", "How do you get engineering buy-in?", "What does success look like at 90 days?"

Time: 60 minutes

What to look for:

  • Did they pick the right use case — a real integration gap — or just a logo they recognize?
  • Can they articulate the joint value proposition clearly without reading from slides?
  • Do they think cross-functionally (sales, product, legal) or treat partnerships as a two-person deal?
  • Is the GTM plan specific and sequenced, or a vague "launch and evangelize" roadmap?

Adaptation: Replace the brief with your actual partner landscape. Give candidates 2–3 potential partners to choose from rather than an open field — this tests prioritization as much as strategy.