What it tests

Communication skills + product fluency (using the product to interview for the product)

Format

1Record a 5-minute Loom video answering 3 questions about growth experience, strategy, and contrarian views
2Review async by the team

What to look for

Presentation quality (structure, clarity, energy)
Product fluency (can they actually use Loom well?)
Content quality (depth of thinking)

Adaptation guide

For non-Loom companies, use any async video tool. The key insight is using YOUR product as the medium whenever possible.

Full description

Format:

"Record a 5-minute Loom video answering these 3 questions:

What's the most impactful growth experiment you've run? Walk us through the hypothesis, execution, and results.

If you had $100K and 30 days, what would you do to accelerate our growth?

What's something most growth marketers get wrong?"

Time: 5-7 minutes recording + prep time

What to look for:

Presentation quality (structure, clarity, energy)
Product fluency (can they actually use Loom well?)
Content quality (depth of thinking)

Adaptation: For non-Loom companies, use any async video tool. The key insight is using YOUR product as the medium whenever possible (Canva uses Canva Presentations, Notion uses Notion docs, etc.)