What it tests

Prioritization frameworks, creative thinking, strategic reasoning

Format

1Give the candidate 10 growth tactics your team is considering for next quarter
2Candidate ranks them 1-10 with a brief justification for each
3Candidate proposes 5 NEW ideas not on the list

What to look for

How they prioritize (frameworks: ICE, RICE, or custom)
Do they ask about context (stage, budget, team size)?
Quality of the 5 new ideas (creative but feasible?)
Do they consider sequencing (what enables what)?

Adaptation guide

Replace the 10 tactics with ones actually relevant to your business. Bonus: include 1-2 "bad" tactics to see if they rank them last and explain why.

Full description

Format: Give the candidate a brief:

"Here are 10 growth tactics our team is considering for next quarter. Rank them 1-10 with a brief justification for each. Then propose 5 NEW ideas we haven't considered.

Current tactics under consideration:

Launch referral program with 2-sided incentives

Expand SEO to 3 new languages

Partner with 5 YouTube creators (100K+ subs)

Build freemium → paid email nurture sequence

Launch Product Hunt re-launch campaign

A/B test pricing page (annual vs. monthly framing)

Build viral sharing mechanic into core product

Run $50K Meta campaign targeting lookalike audiences

Create certification program for power users

Optimize onboarding flow to reduce Day-1 drop-off"

Time: 2-3 hours (take-home)

What to look for:

How they prioritize (frameworks: ICE, RICE, or custom)
Do they ask about context (stage, budget, team size)?
Quality of the 5 new ideas (creative but feasible?)
Do they consider sequencing (what enables what)?

Adaptation: Replace the 10 tactics with ones actually relevant to your business. Bonus: include 1-2 "bad" tactics to see if they rank them last and explain why.