Email Nurture Sequence Build

What it tests

Lifecycle copywriting, segmentation logic, and understanding of how email moves prospects through a funnel

Format

1. 1Candidate receives a fictional SaaS product, ICP definition, and a scenario: 'User signed up 7 days ago, has not activated a key feature'
2. 2They write a 4-email re-engagement sequence: subject lines, preview text, body copy, and CTA for each email
3. 3They document their sequencing logic: why this cadence, why this content order, what triggers a branch or stop
4. 4They propose one A/B test to run on the sequence and predict what they expect to learn

What to look for

• Do subject lines create genuine curiosity or lean on manipulative urgency tactics?
• Does the sequence escalate in value before escalating in asks?
• Is the segmentation logic coherent — do they know what to do if the user activates mid-sequence?
• Is the A/B test hypothesis specific and falsifiable, or vague ('test the subject line')?

Adaptation guide

Use a real unactivated user segment from your own product. Candidates who ask about your actual data before writing are showing the right instinct.

Full description