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Customer Interview to Case Study

Growth & Marketing

What it tests

Ability to conduct a customer discovery conversation, extract the right story beats, and transform raw notes into a publishable case study

Format

  1. 1Part 1 (30 min): Candidate receives raw notes from a fictional customer interview transcript — messy, digressive, full of vague answers
  2. 2Part 2 (90 min): They produce a complete customer case study: headline, challenge section, solution section, results section (with specific metrics pulled from notes), and a pull quote
  3. 3They also write three alternative headlines and explain which one they would recommend and why
  4. 4They flag two places in the interview where they would have asked a follow-up question — and write what that question would have been

What to look for

  • Does the case study lead with the customer's outcome, or with the product's features?
  • Are results specific and credible, or softened into vague claims ('improved significantly')?
  • Is the recommended headline the one with the strongest hook, or just the safest option?
  • Do their hypothetical follow-up questions show instinct for the missing proof point in the story?

Adaptation guide

Use a real customer interview transcript (anonymized). You get both a candidate evaluation and a completed case study draft — high leverage for small content teams.

Full description

Format:

  1. Part 1 (30 min): Candidate receives raw notes from a fictional customer interview transcript — messy, digressive, full of vague answers
  2. Part 2 (90 min): They produce a complete customer case study: headline, challenge section, solution section, results section (with specific metrics pulled from notes), and a pull quote
  3. They also write three alternative headlines and explain which one they would recommend and why
  4. They flag two places in the interview where they would have asked a follow-up question — and write what that question would have been

Time: 120 minutes

What to look for:

  • Does the case study lead with the customer's outcome, or with the product's features?
  • Are results specific and credible, or softened into vague claims ("improved significantly")?
  • Is the recommended headline the one with the strongest hook, or just the safest option?
  • Do their hypothetical follow-up questions show instinct for the missing proof point in the story?

Adaptation: Use a real customer interview transcript (anonymized). You get both a candidate evaluation and a completed case study draft — high leverage for small content teams.