Community Health Metrics Dashboard Interpretation
Growth & Marketing
What it tests
Data literacy in a community context, ability to distinguish signal from noise in engagement metrics, and quality of strategic recommendations derived from quantitative data
Format
- 1Candidate receives a one-page community health dashboard — mock data covering 90 days of activity: DAU/MAU, thread response rates, member churn, top contributors, content engagement by type, and support deflection rates
- 215 minutes to review the data silently and prepare a verbal briefing
- 320-minute verbal briefing: candidate presents their interpretation — what's healthy, what's a red flag, what's a lagging indicator masking a leading problem
- 4Final 10 minutes: interviewer reveals one hidden context clue ('By the way, the product had a major outage in week 6') and asks how that changes their interpretation
What to look for
- Do they read past surface-level numbers — do they notice that high post volume with low reply rates signals a 'broadcast community' not an engaged one?
- Can they identify lagging vs. leading indicators — e.g., member churn is a lagging signal; drop in first-post-to-second-post rate is the leading one
- When given the hidden context clue, do they recalibrate intelligently or just absorb it without revising their diagnosis?
- Do their recommendations connect community metrics to business outcomes, or stay purely within community KPIs?
Adaptation guide
Use real (anonymized) data from your community platform — candidates who can interpret your specific data structure show immediate practical value. Add a second dataset from a comparable competitor community to test benchmarking instincts.
Full description
Format:
- Candidate receives a 90-day community health dashboard: DAU/MAU, response rates, churn, top contributors, content engagement by type, support deflection
- 15 minutes silent review and prep
- 20-minute verbal briefing: what's healthy, what's a red flag, what's a lagging indicator masking a leading problem
- Final 10 minutes: interviewer reveals one hidden context clue and asks how it changes the interpretation
Time: 45 minutes
What to look for:
- Do they read past surface numbers — high volume + low reply rates = broadcast community, not engaged community?
- Can they distinguish lagging from leading indicators?
- Do they recalibrate intelligently when new context arrives?
- Do their recommendations connect community metrics to business outcomes?
Adaptation: Use real anonymized data from your community platform. Add a competitor community dataset to test benchmarking instincts. For senior roles, require written recommendations with prioritized action items before the verbal briefing.