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Cold Email + Mock Cold Call Combo

Sales & GTM

What it tests

Full-funnel outbound skills — written AND verbal

Format

  1. 1Part 1 — Cold Email (take-home, 1 hour): research a target account, identify the right contact, write a cold email sequence (3 emails)
  2. 2Part 2 — Mock Cold Call (live, 15 minutes): same target account, interviewer plays the prospect
  3. 3Debrief (15 minutes)

What to look for

  • Consistency between written and verbal communication
  • Research quality (did they actually learn about the target?)
  • Objection handling in real-time
  • Energy and confidence on the phone

Full description

Format: Part 1 — Cold Email (take-home, 1 hour):

  • Give candidate a target account (real company in your ICP)
  • They must: research the company, identify the right contact, write a cold email sequence (3 emails)
  • Evaluate: personalization, value prop, CTA clarity, research depth

Part 2 — Mock Cold Call (live, 15 minutes):

  • Same target account
  • Interviewer plays the prospect (gatekeeper first, then decision-maker)
  • Evaluate: opener, objection handling, tone, ask for meeting

Time: 1 hour (email) + 15 minutes (call) + 15 minutes debrief

What to look for:

  • Consistency between written and verbal communication
  • Research quality (did they actually learn about the target?)
  • Objection handling in real-time
  • Energy and confidence on the phone